Integrative model for market selection : case study of a Mexican beer company.

Integrative model for market selection : case study of a Mexican beer company.

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...

Full description

Saved in:
Bibliographic Details
Main Author: Monforte, Wilbert.
Other Authors: Ian, McGovern
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/20222
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-20222
record_format dspace
spelling sg-ntu-dr.10356-202222024-01-12T10:12:17Z Integrative model for market selection : case study of a Mexican beer company. Monforte, Wilbert. Ian, McGovern Nanyang Business School DRNTU::Business::Industries and labor Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance. Master of Business Administration (International Business) 2009-12-14T09:11:50Z 2009-12-14T09:11:50Z 1997 1997 Thesis http://hdl.handle.net/10356/20222 en NANYANG TECHNOLOGICAL UNIVERSITY 127 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Monforte, Wilbert.
Integrative model for market selection : case study of a Mexican beer company.
description Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance.
author2 Ian, McGovern
author_facet Ian, McGovern
Monforte, Wilbert.
format Theses and Dissertations
author Monforte, Wilbert.
author_sort Monforte, Wilbert.
title Integrative model for market selection : case study of a Mexican beer company.
title_short Integrative model for market selection : case study of a Mexican beer company.
title_full Integrative model for market selection : case study of a Mexican beer company.
title_fullStr Integrative model for market selection : case study of a Mexican beer company.
title_full_unstemmed Integrative model for market selection : case study of a Mexican beer company.
title_sort integrative model for market selection : case study of a mexican beer company.
publishDate 2009
url http://hdl.handle.net/10356/20222
_version_ 1789482943080562688

Similar Items