A study on cross-border franchising : an approach for locally-incorporated companies

The recent interests in franchising, as well as the push by the Singapore Government for local companies to regionalise their business, prompts this applied research paper (ARP) along the theme of international franchising. The objective of this ARP is to raise the awareness and understanding of fra...

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Bibliographic Details
Main Authors:	Aung, Tiew Heng, Ong, Chong Hien, Ow, Kong Chung
Other Authors:	Noble, Peter
Format:	Theses and Dissertations
Language:	English
Published:	2009
Subjects:	DRNTU::Business::International business::Retail::Franchises
Online Access:	http://hdl.handle.net/10356/20242
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-202422024-01-12T10:24:15Z A study on cross-border franchising : an approach for locally-incorporated companies Aung, Tiew Heng Ong, Chong Hien Ow, Kong Chung Noble, Peter Nanyang Business School DRNTU::Business::International business::Retail::Franchises The recent interests in franchising, as well as the push by the Singapore Government for local companies to regionalise their business, prompts this applied research paper (ARP) along the theme of international franchising. The objective of this ARP is to raise the awareness and understanding of franchising in the local business community so that local companies may consider franchising as a means of regional business expansion. Our ARP aims to present a cross-border franchising framework (approach) for Singapore companies. Master of Business Administration 2009-12-14T09:12:47Z 2009-12-14T09:12:47Z 1997 1997 Thesis http://hdl.handle.net/10356/20242 en NANYANG TECHNOLOGICAL UNIVERSITY 117 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::International business::Retail::Franchises
spellingShingle	DRNTU::Business::International business::Retail::Franchises Aung, Tiew Heng Ong, Chong Hien Ow, Kong Chung A study on cross-border franchising : an approach for locally-incorporated companies
description	The recent interests in franchising, as well as the push by the Singapore Government for local companies to regionalise their business, prompts this applied research paper (ARP) along the theme of international franchising. The objective of this ARP is to raise the awareness and understanding of franchising in the local business community so that local companies may consider franchising as a means of regional business expansion. Our ARP aims to present a cross-border franchising framework (approach) for Singapore companies.
author2	Noble, Peter
author_facet	Noble, Peter Aung, Tiew Heng Ong, Chong Hien Ow, Kong Chung
format	Theses and Dissertations
author	Aung, Tiew Heng Ong, Chong Hien Ow, Kong Chung
author_sort	Aung, Tiew Heng
title	A study on cross-border franchising : an approach for locally-incorporated companies
title_short	A study on cross-border franchising : an approach for locally-incorporated companies
title_full	A study on cross-border franchising : an approach for locally-incorporated companies
title_fullStr	A study on cross-border franchising : an approach for locally-incorporated companies
title_full_unstemmed	A study on cross-border franchising : an approach for locally-incorporated companies
title_sort	study on cross-border franchising : an approach for locally-incorporated companies
publishDate	2009
url	http://hdl.handle.net/10356/20242
_version_	1789483112507375616

A study on cross-border franchising : an approach for locally-incorporated companies

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