A study on cross-border franchising : an approach for locally-incorporated companies

• Main Authors: Aung, Tiew Heng, Ong, Chong Hien, Ow, Kong Chung
• Other Authors: Noble, Peter
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::International business::Retail::Franchises
• Online Access: http://hdl.handle.net/10356/20242
• Institution: Nanyang Technological University

The recent interests in franchising, as well as the push by the Singapore Government for local companies to regionalise their business, prompts this applied research paper (ARP) along the theme of international franchising. The objective of this ARP is to raise the awareness and understanding of fra...