Either "Hello" or "Wei" seeing Chinese culture in advertisements

Either "Hello" or "Wei" seeing Chinese culture in advertisements

Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and ident...

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Bibliographic Details
Main Author: Zhang, Wenru
Other Authors: Frith, Katherine Toland
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Product management
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/2089
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Institution: Nanyang Technological University
Description
Summary:Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values.

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