Either "Hello" or "Wei" seeing Chinese culture in advertisements

Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and ident...

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Bibliographic Details
Main Author:	Zhang, Wenru
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/2089
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-2089
record_format	dspace
spelling	sg-ntu-dr.10356-20892019-12-10T14:51:27Z Either "Hello" or "Wei" seeing Chinese culture in advertisements Zhang, Wenru Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values. Master of Mass Communication 2008-09-10T08:39:11Z 2008-09-10T08:39:11Z 2002 2002 Thesis http://hdl.handle.net/10356/2089 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication Zhang, Wenru Either "Hello" or "Wei" seeing Chinese culture in advertisements
description	Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Zhang, Wenru
format	Theses and Dissertations
author	Zhang, Wenru
author_sort	Zhang, Wenru
title	Either "Hello" or "Wei" seeing Chinese culture in advertisements
title_short	Either "Hello" or "Wei" seeing Chinese culture in advertisements
title_full	Either "Hello" or "Wei" seeing Chinese culture in advertisements
title_fullStr	Either "Hello" or "Wei" seeing Chinese culture in advertisements
title_full_unstemmed	Either "Hello" or "Wei" seeing Chinese culture in advertisements
title_sort	either "hello" or "wei" seeing chinese culture in advertisements
publishDate	2008
url	http://hdl.handle.net/10356/2089
_version_	1681044453834358784

Either "Hello" or "Wei" seeing Chinese culture in advertisements

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