Either "Hello" or "Wei" seeing Chinese culture in advertisements

• Main Author: Zhang, Wenru
• Other Authors: Frith, Katherine Toland
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management; DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/2089
• Institution: Nanyang Technological University

Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and ident...