A study on the application of strategic marketing by local travel operators to the China outbound market.

This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industr...

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Bibliographic Details
Main Author:	Choo, Robin Keng Liang.
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing DRNTU::Business::International business::International competition
Online Access:	http://hdl.handle.net/10356/2099
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-2099
record_format	dspace
spelling	sg-ntu-dr.10356-20992019-12-10T12:42:29Z A study on the application of strategic marketing by local travel operators to the China outbound market. Choo, Robin Keng Liang. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing DRNTU::Business::International business::International competition This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industry. This research highlights the various marketing approaches. Master of Mass Communication 2008-09-10T08:39:17Z 2008-09-10T08:39:17Z 2003 2003 Thesis http://hdl.handle.net/10356/2099 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing DRNTU::Business::International business::International competition
spellingShingle	DRNTU::Business::Marketing DRNTU::Business::International business::International competition Choo, Robin Keng Liang. A study on the application of strategic marketing by local travel operators to the China outbound market.
description	This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industry. This research highlights the various marketing approaches.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Choo, Robin Keng Liang.
format	Theses and Dissertations
author	Choo, Robin Keng Liang.
author_sort	Choo, Robin Keng Liang.
title	A study on the application of strategic marketing by local travel operators to the China outbound market.
title_short	A study on the application of strategic marketing by local travel operators to the China outbound market.
title_full	A study on the application of strategic marketing by local travel operators to the China outbound market.
title_fullStr	A study on the application of strategic marketing by local travel operators to the China outbound market.
title_full_unstemmed	A study on the application of strategic marketing by local travel operators to the China outbound market.
title_sort	study on the application of strategic marketing by local travel operators to the china outbound market.
publishDate	2008
url	http://hdl.handle.net/10356/2099
_version_	1681041689920143360

A study on the application of strategic marketing by local travel operators to the China outbound market.

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