A study on the application of strategic marketing by local travel operators to the China outbound market.

This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industr...

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Bibliographic Details
Main Author: Choo, Robin Keng Liang.
Other Authors: Frith, Katherine Toland
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/2099
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Institution: Nanyang Technological University