A study on the application of strategic marketing by local travel operators to the China outbound market.
This dissertation focuses on how local travel organizations can utilize strategic marketing as a tool to help them promote their packages to Singapore to the China outbound market. Both policy makers and practitioners have often undervalued marketing’s contribution to the travel and tourism industr...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2099 |
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| Institution: | Nanyang Technological University |