What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)

• Main Author: Chua, Ying
• Other Authors: Ong, Siow Heng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Public opinion; DRNTU::Social sciences::Sociology::Social influence
• Online Access: http://hdl.handle.net/10356/2117
• Institution: Nanyang Technological University

For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic...