What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)

For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic...

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Bibliographic Details
Main Author:	Chua, Ying
Other Authors:	Ong, Siow Heng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Public opinion DRNTU::Social sciences::Sociology::Social influence
Online Access:	http://hdl.handle.net/10356/2117
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-21172019-12-10T13:17:20Z What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998) Chua, Ying Ong, Siow Heng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion DRNTU::Social sciences::Sociology::Social influence For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic habit of local Chinese. This study aims to explore the perceptions of Singaporeans regarding the Speak Mandarin Campaign. Master of Mass Communication 2008-09-10T08:39:31Z 2008-09-10T08:39:31Z 1999 1999 Thesis http://hdl.handle.net/10356/2117 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Public opinion DRNTU::Social sciences::Sociology::Social influence
spellingShingle	DRNTU::Social sciences::Communication::Public opinion DRNTU::Social sciences::Sociology::Social influence Chua, Ying What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
description	For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic habit of local Chinese. This study aims to explore the perceptions of Singaporeans regarding the Speak Mandarin Campaign.
author2	Ong, Siow Heng
author_facet	Ong, Siow Heng Chua, Ying
format	Theses and Dissertations
author	Chua, Ying
author_sort	Chua, Ying
title	What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
title_short	What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
title_full	What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
title_fullStr	What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
title_full_unstemmed	What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)
title_sort	what they say : a study of the straits times and lianhe zaobao readers' perceptions of the speak mandarin campaign (1994-1998)
publishDate	2008
url	http://hdl.handle.net/10356/2117
_version_	1681041147121631232

What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)

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