What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)

What they say : a study of The Straits Times and Lianhe Zaobao readers' perceptions of the Speak Mandarin Campaign (1994-1998)

For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic...

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Bibliographic Details
Main Author: Chua, Ying
Other Authors: Ong, Siow Heng
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Public opinion
DRNTU::Social sciences::Sociology::Social influence
Online Access:http://hdl.handle.net/10356/2117
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Institution: Nanyang Technological University
Description
Summary:For the past two decades, the Speak Mandarin Campaign has become a common feature of the Chinese community in Singapore, especially in the month of September/October each year. This annual language promotion drive has been the Singapore government's recurrent attempt at changing the linguistic habit of local Chinese. This study aims to explore the perceptions of Singaporeans regarding the Speak Mandarin Campaign.

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