Analysis Of AirAsia's business model and its sustainability.

• Main Authors: Low, Jolene Li Fen., Han, Jiamin., Ong, Carol Jia Yin.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/21225
• Institution: Nanyang Technological University

The Low Cost Carrier Market in Asia Pacific is facing stiff competition amidst the changing consumer demands and aviation landscape, resulting in a need to push boundaries further using branding. Airline Company AirAsia has seen the importance of gaining a competitive advantage through maintaining strong cost leadership and differentiation strategies. This report will purport the current business model of AirAsia, along with a comparison to that of its distinctive competitors, and analyze which aspects the airline’s considerable success at present can be attributed to. Moreover, the ability to obtain success from these strategies in the long run will be discussed. This will not only help to determine AirAsia’s ability to obtain a sustainable brand and market leadership position, it will also serve as learning points for Low Cost Carriers within Asia Pacific industry .