Analysis Of AirAsia's business model and its sustainability.

The Low Cost Carrier Market in Asia Pacific is facing stiff competition amidst the changing consumer demands and aviation landscape, resulting in a need to push boundaries further using branding. Airline Company AirAsia has seen the importance of gaining a competitive advantage through maintaining s...

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Bibliographic Details
Main Authors: Low, Jolene Li Fen., Han, Jiamin., Ong, Carol Jia Yin.
Other Authors: Chen Yee Fong, Geraldine
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/21225
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Institution: Nanyang Technological University
Language: English
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