Analysis Of AirAsia's business model and its sustainability.

• Main Authors: Low, Jolene Li Fen., Han, Jiamin., Ong, Carol Jia Yin.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/21225
• Institution: Nanyang Technological University

The Low Cost Carrier Market in Asia Pacific is facing stiff competition amidst the changing consumer demands and aviation landscape, resulting in a need to push boundaries further using branding. Airline Company AirAsia has seen the importance of gaining a competitive advantage through maintaining s...