The impact of online user-generated hotel reviews on attitude.

• المؤلفون الرئيسيون: Tan, Wen Ni., Tan, Thea Xue Xian., Mubarak Ahmad.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Social sciences::Recreation
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35462
• المؤسسة: Nanyang Technological University

Online reviews are often consulted when making a purchase decision, especially in the hospitality industry. Studies have been conducted to show the effect of written reviews on purchase decision, but little is known about the impact of other forms of reviews – such as video reviews – on purchase...