The impact of online user-generated hotel reviews on attitude.
Online reviews are often consulted when making a purchase decision, especially in the hospitality industry. Studies have been conducted to show the effect of written reviews on purchase decision, but little is known about the impact of other forms of reviews – such as video reviews – on purchase...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35462 |
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| Institution: | Nanyang Technological University |
| Language: | English |