A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers.

• Main Authors: Cheo, Ting Ting., Ng, Chloe Shu Yi., Teo, Wei Qi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35550
• Institution: Nanyang Technological University

The ageing population trend in recent years has brought about the rise of the silver market all over the world. This research study aims to find out which characteristics of a salesperson would appeal to the Silver Market Consumers (SMC) in Singapore. For the purpose of this study, we have chosen to...