Critical success factors for luxury car in Asia : a study of BMW in China
94 p.
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| Format: | Theses and Dissertations |
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2010
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| Online Access: | http://hdl.handle.net/10356/35933 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-359332024-01-12T10:24:22Z Critical success factors for luxury car in Asia : a study of BMW in China Rahmanto Amin Jatmiko Nwe Niko Zhou, Maoyi Bertho Darmo Poedjo Asmanto Amit Das Nanyang Business School DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China 94 p. Strategy is the determination of the long term goals and objectives of a firm, and the adoption of course of action and the allocation of resources necessary for carrying out these goals.1 Managing the policy or strategy of a firm is normally referred to as strategic management. Strategy is concerned with answering two central questions: • What business should we be in?" and • How should we compete?" Master of Business Administration (Nanyang Fellows) 2010-04-23T02:09:08Z 2010-04-23T02:09:08Z 2007 2007 Thesis http://hdl.handle.net/10356/35933 application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China |
| spellingShingle |
DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China Rahmanto Amin Jatmiko Nwe Niko Zhou, Maoyi Bertho Darmo Poedjo Asmanto Critical success factors for luxury car in Asia : a study of BMW in China |
| description |
94 p. |
| author2 |
Amit Das |
| author_facet |
Amit Das Rahmanto Amin Jatmiko Nwe Niko Zhou, Maoyi Bertho Darmo Poedjo Asmanto |
| format |
Theses and Dissertations |
| author |
Rahmanto Amin Jatmiko Nwe Niko Zhou, Maoyi Bertho Darmo Poedjo Asmanto |
| author_sort |
Rahmanto Amin Jatmiko |
| title |
Critical success factors for luxury car in Asia : a study of BMW in China |
| title_short |
Critical success factors for luxury car in Asia : a study of BMW in China |
| title_full |
Critical success factors for luxury car in Asia : a study of BMW in China |
| title_fullStr |
Critical success factors for luxury car in Asia : a study of BMW in China |
| title_full_unstemmed |
Critical success factors for luxury car in Asia : a study of BMW in China |
| title_sort |
critical success factors for luxury car in asia : a study of bmw in china |
| publishDate |
2010 |
| url |
http://hdl.handle.net/10356/35933 |
| _version_ |
1789483113955459072 |