Customer relationship management with RFID : a dynamic pricing approach for personalized promotion

• Main Author: Tan, Wil Sern.
• Other Authors: Lee Ka Man, Carman
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Mechanical engineering
• Online Access: http://hdl.handle.net/10356/39630
• Institution: Nanyang Technological University

This project researches on the usage of data mining and dynamic pricing to implement personalized promotion for Customer Relationship Management (CRM) in realtime with the usage of Radio Frequency Identification technology (RFID). The project draws on established theories and algorithms in CRM, da...