Management and forecast of dynamic customer needs : an immunity-based approach
With rapidly growing competition intensity, globalization, and technological advancement, high volatility of consumer needs has been observed. Product developers in volatile markets face the challenge of capturing fast moving targets - customer requirements. Customer needs can vary considerably acro...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2010
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| Online Access: | https://hdl.handle.net/10356/42316 |
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| Institution: | Nanyang Technological University |
| Language: | English |