Management and forecast of dynamic customer needs : an immunity-based approach

• المؤلف الرئيسي: Chong, Yih Tng
• مؤلفون آخرون: Chen Chun-Hsien
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Engineering::Mechanical engineering
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/42316

With rapidly growing competition intensity, globalization, and technological advancement, high volatility of consumer needs has been observed. Product developers in volatile markets face the challenge of capturing fast moving targets - customer requirements. Customer needs can vary considerably acro...