Customer needs management for product innovation : segmentation modeling and ontology-based approaches
Customer satisfaction has always been important for a product. Attaining customer satisfaction requires identifying genuine customer needs and establishing the relationship between customer needs and product features. Involving innovative customers in the product development process has been conside...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/54873 |
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| Institution: | Nanyang Technological University |
| Language: | English |