Customer needs management for product innovation : segmentation modeling and ontology-based approaches

• Main Author: Chen, Xingyu
• Other Authors: Leong Kah Fai
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Industrial engineering::Engineering management
• Online Access: https://hdl.handle.net/10356/54873
• Institution: Nanyang Technological University

Customer satisfaction has always been important for a product. Attaining customer satisfaction requires identifying genuine customer needs and establishing the relationship between customer needs and product features. Involving innovative customers in the product development process has been conside...