Management and forecast of dynamic customer needs : an immunity-based approach

• Main Author: Chong, Yih Tng
• Other Authors: Chen Chun-Hsien
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Mechanical engineering
• Online Access: https://hdl.handle.net/10356/42316
• Institution: Nanyang Technological University

With rapidly growing competition intensity, globalization, and technological advancement, high volatility of consumer needs has been observed. Product developers in volatile markets face the challenge of capturing fast moving targets - customer requirements. Customer needs can vary considerably acro...