Reference models for email intelligence discovery

• Main Author: Zhang, Meng
• Other Authors: Gay, Robert Kheng Leng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems; DRNTU::Engineering::Computer science and engineering::Computing methodologies
• Online Access: http://hdl.handle.net/10356/3988
• Institution: Nanyang Technological University

This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...