Reference models for email intelligence discovery

This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...

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Bibliographic Details
Main Author:	Zhang, Meng
Other Authors:	Gay, Robert Kheng Leng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies
Online Access:	http://hdl.handle.net/10356/3988
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-3988
record_format	dspace
spelling	sg-ntu-dr.10356-39882023-07-04T15:13:10Z Reference models for email intelligence discovery Zhang, Meng Gay, Robert Kheng Leng School of Electrical and Electronic Engineering Kong, Hinny Pe Hin DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical model of the email content is developed, which is, to the author's knowledge, the first attempt within the data mining research community. In addition, the project defines the problem of discovering email intelligence as a data mining challenge and proposes a modular solution architecture, which composes a foundation for continuous research activities on this topic. Master of Engineering 2008-09-17T09:41:55Z 2008-09-17T09:41:55Z 2003 2003 Thesis http://hdl.handle.net/10356/3988 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies
spellingShingle	DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies Zhang, Meng Reference models for email intelligence discovery
description	This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical model of the email content is developed, which is, to the author's knowledge, the first attempt within the data mining research community. In addition, the project defines the problem of discovering email intelligence as a data mining challenge and proposes a modular solution architecture, which composes a foundation for continuous research activities on this topic.
author2	Gay, Robert Kheng Leng
author_facet	Gay, Robert Kheng Leng Zhang, Meng
format	Theses and Dissertations
author	Zhang, Meng
author_sort	Zhang, Meng
title	Reference models for email intelligence discovery
title_short	Reference models for email intelligence discovery
title_full	Reference models for email intelligence discovery
title_fullStr	Reference models for email intelligence discovery
title_full_unstemmed	Reference models for email intelligence discovery
title_sort	reference models for email intelligence discovery
publishDate	2008
url	http://hdl.handle.net/10356/3988
_version_	1772825401957023744

Reference models for email intelligence discovery

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