Reference models for email intelligence discovery

Reference models for email intelligence discovery

This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...

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Bibliographic Details
Main Author: Zhang, Meng
Other Authors: Gay, Robert Kheng Leng
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems
DRNTU::Engineering::Computer science and engineering::Computing methodologies
Online Access:http://hdl.handle.net/10356/3988
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Institution: Nanyang Technological University
Description
Summary:This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical model of the email content is developed, which is, to the author's knowledge, the first attempt within the data mining research community. In addition, the project defines the problem of discovering email intelligence as a data mining challenge and proposes a modular solution architecture, which composes a foundation for continuous research activities on this topic.

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