Optimal timing of product launch with minimal effect of cannibalization

• 主要作者: Heng, Owyong.
• 其他作者: School of Mechanical and Aerospace Engineering
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Engineering::Manufacturing::Product engineering
• 在線閱讀: http://hdl.handle.net/10356/40291
• 機構: Nanyang Technological University

A close examination of previous studies has shown that over the years, many researchers have realized the fact that the timing at which a firm launches a new or upgraded product is a vital but intricate decision for the firm. Hence, for this reason, many researchers have analyzed and come out with m...