Optimal timing of product launch with minimal effect of cannibalization

• المؤلف الرئيسي: Heng, Owyong.
• مؤلفون آخرون: School of Mechanical and Aerospace Engineering
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Engineering::Manufacturing::Product engineering
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/40291

A close examination of previous studies has shown that over the years, many researchers have realized the fact that the timing at which a firm launches a new or upgraded product is a vital but intricate decision for the firm. Hence, for this reason, many researchers have analyzed and come out with m...