Optimal timing of product launch with minimal effect of cannibalization

• Main Author: Heng, Owyong.
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Manufacturing::Product engineering
• Online Access: http://hdl.handle.net/10356/40291
• Institution: Nanyang Technological University

A close examination of previous studies has shown that over the years, many researchers have realized the fact that the timing at which a firm launches a new or upgraded product is a vital but intricate decision for the firm. Hence, for this reason, many researchers have analyzed and come out with m...