Influencing children's food consumption: impact of message framing and tailoring on efficacy and intention.

• Main Author: Mindawati Wijaya.
• Other Authors: May Oo Lwin
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/42799
• Institution: Nanyang Technological University

Children nowadays are heavily exposed with food options which often include unhealthy products. Moreover, with the rise of child obesity cases, there is an increasing need to promote healthy food consumption as part of efforts to tackle obesity. Research shows that eating fruits and vegetables (F&am...