Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour

Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour

The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behavi...

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Bibliographic Details
Main Authors: Low, Jin Yong, Tan, Adeline, Darwitan, Andrew, Ng, Kaijie
Other Authors: Shirley Ho Soo Yee
Format: Course Assignment (CA)
Language:English
Published: 2011
Subjects:
DRNTU::Social sciences::Mass media::Media effects
Online Access:http://hdl.handle.net/10356/43543
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Institution: Nanyang Technological University
Language: English
Description
Summary:The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.

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