Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour

Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour

The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behavi...

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Main Authors: Low, Jin Yong, Tan, Adeline, Darwitan, Andrew, Ng, Kaijie
Other Authors: Shirley Ho Soo Yee
Format: Course Assignment (CA)
Language:English
Published: 2011
Subjects:
DRNTU::Social sciences::Mass media::Media effects
Online Access:http://hdl.handle.net/10356/43543
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-43543
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spelling sg-ntu-dr.10356-435432019-12-10T11:18:18Z Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour Low, Jin Yong Tan, Adeline Darwitan, Andrew Ng, Kaijie Shirley Ho Soo Yee Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore. COMMUNICATION STUDIES 2011-03-25T08:22:49Z 2011-03-25T08:22:49Z 2010 2010 Course Assignment (CA) http://hdl.handle.net/10356/43543 en Nanyang Technological University 38 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media::Media effects
spellingShingle DRNTU::Social sciences::Mass media::Media effects
Low, Jin Yong
Tan, Adeline
Darwitan, Andrew
Ng, Kaijie
Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
description The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.
author2 Shirley Ho Soo Yee
author_facet Shirley Ho Soo Yee
Low, Jin Yong
Tan, Adeline
Darwitan, Andrew
Ng, Kaijie
format Course Assignment (CA)
author Low, Jin Yong
Tan, Adeline
Darwitan, Andrew
Ng, Kaijie
author_sort Low, Jin Yong
title Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
title_short Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
title_full Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
title_fullStr Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
title_full_unstemmed Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
title_sort planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour
publishDate 2011
url http://hdl.handle.net/10356/43543
_version_ 1681041507461627904

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