Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour

• Main Authors: Low, Jin Yong, Tan, Adeline, Darwitan, Andrew, Ng, Kaijie
• Other Authors: Shirley Ho Soo Yee
• Format: Course Assignment (CA)
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/43543
• Institution: Nanyang Technological University

The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behavi...