Factors affecting the decision making process of customer when their salesperson jumps ship to another firm : an analysis of the Singapore insurance industry

• Main Authors: Soh, Yong Joo, Lim, Elijah Vincent Deyuan, Yan, Naung Htut
• Other Authors: Koh Siew Kuan
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/43679
• Institution: Nanyang Technological University

The insurance industry in Singapore is highly competitive. Insurance firms are always seeking to expand. Insurance firm spent millions of dollars to build their brand and to recruit the best agents in the industry. In such a competitive climate, insurance agents jumping ship to another firm is a com...