Factors affecting the decision making process of customer when their salesperson jumps ship to another firm : an analysis of the Singapore insurance industry
The insurance industry in Singapore is highly competitive. Insurance firms are always seeking to expand. Insurance firm spent millions of dollars to build their brand and to recruit the best agents in the industry. In such a competitive climate, insurance agents jumping ship to another firm is a com...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43679 |
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| Institution: | Nanyang Technological University |
| Language: | English |