Men don’t get it. Or do they? Singaporean males perspectives on shopping
Contrary to common sense knowledge that ‘the men don’t get it’ when it comes to shopping, it seems that in recent years, Singapore is witnessing a rise in the number of male shoppers. This paper examines the perceptions men in Singapore have when it comes to shopping. Findings suggest that men in...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43814 |
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| Institution: | Nanyang Technological University |
| Language: | English |
