The convenience store price-location conundrum : empirical evidence from 7-Eleven Singapore.

• Main Authors: Gwee, Mei Yee., Liang, Ying Ying., Loh, Lucia.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/43835
• Institution: Nanyang Technological University

Using store-level prices of a basket of products, this paper aims to provide supporting evidence of spatial price discrimination by convenience store retailers. More importantly, this paper seeks to empirically delineate locational attributes which warrant price differences among 7-Eleven stores in...