Effects of site interactivity and site informativeness on perception of advertisements on social networking sites.

• Main Authors: Chua, Benjamin Chun Meng., Goh, Nicholas Boon Choon., Goh, Minsi.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Advertising
• 在線閱讀: http://hdl.handle.net/10356/43841

This study aims to understand how site interactivity and site informativeness can impact perception of advertisements (ad affect and ad content) on social networking sites. In a laboratory experiment, 300 participants were asked to view an advertisement on Facebook pages of varying levels of interac...