A practical guide to social media marketing for businesses.

• Main Authors: Lim, Qianyu., Chin, Xiu Wen., Soo, Lin Hui.
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/43857
• Institution: Nanyang Technological University

Today, social media has been gaining widespread popularity and usage among the masses, receiving much attention from businesses. They have begun to see its potential as part of their Integrated Marketing Communication (IMC) strategy but they are still slow in harnessing its immense power. As...