A study on materialists' preference for cosmetic customisation and impulse purchase tendency in Singapore.

• المؤلفون الرئيسيون: Chua, Hui Ru., Loo, Cai Leng., Tan, Mei Yan.
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/43870

With the influx of luxury brands into the local retail scene and locals‟ intensifying demand for such brands even in times of recession, Singaporeans seem to be exhibiting increasingly materialistic values. In addition, companies spanning a variety of industries have also jumped onto the bandwagon o...