A study on materialists' preference for cosmetic customisation and impulse purchase tendency in Singapore.

• Main Authors: Chua, Hui Ru., Loo, Cai Leng., Tan, Mei Yan.
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/43870
• Institution: Nanyang Technological University

With the influx of luxury brands into the local retail scene and locals‟ intensifying demand for such brands even in times of recession, Singaporeans seem to be exhibiting increasingly materialistic values. In addition, companies spanning a variety of industries have also jumped onto the bandwagon o...