Comparing destination images : Resorts World Sentosa and Resorts World Genting.

• Main Authors: Low, Kah Hwee., Tang, Joo Wen., Teo, Jia Yun.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/43878
• Institution: Nanyang Technological University

This research deals with the subject of destination image within the context of Integrated Resorts. It focuses on the case of Resorts World Sentosa and Resorts World Genting – two Integrated Resorts that have similar offerings. Due to their close proximity, they exhibit a degree of direct rivalry bu...