Differentiation strategies for Groupon Singapore
In this report, we will like to place our focus on Groupon Beeconomic. We want to investigate methods in which it can undertake to differentiate itself from its competitors, considering the fact that it now has more resources to tap into after being acquired by Groupon, which has operations all arou...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/44090 |
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| 機構: | Nanyang Technological University |
| 語言: | English |