Does customer orientation always lead to greater market and financial performance? : a study of the moderating effects of internal and external environmental conditions.
The effect of customer orientation on firm performance has been a subject of controversy within the marketing and strategy literature. While the traditional normative literature argues that a devotion to serving customers’ interests will help firms to effectively satisfy customers, thus leading to s...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| اللغة: | English |
| منشور في: |
2011
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/44102 |
| الوسوم: |
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