Potential & challenges for brick & mortar travel agents to go online.
In line with the travel industry, this paper will investigate the market opportunity for travel agencies and whether or not it will be feasible for brick-and-mortar travel agencies to go online. It also investigates what factors affect the online purchasing behaviour of consumers, their preferences...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44170 |
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| Institution: | Nanyang Technological University |
| Language: | English |