Potential & challenges for brick & mortar travel agents to go online.

• Main Authors: Terutung, Andrew Edgar., Windriani Purnamasari Ali., Chng, Cindy Jit Hue.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/44170
• Institution: Nanyang Technological University

In line with the travel industry, this paper will investigate the market opportunity for travel agencies and whether or not it will be feasible for brick-and-mortar travel agencies to go online. It also investigates what factors affect the online purchasing behaviour of consumers, their preferences...