Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.

This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literat...

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Main Authors: Giam, Zhen Wei., Goh, Yi Ling., Koh, Ming Xiu., Tan, Christine Pei Ling.
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44290
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-44290
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spelling sg-ntu-dr.10356-442902019-12-10T12:37:19Z Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. Giam, Zhen Wei. Goh, Yi Ling. Koh, Ming Xiu. Tan, Christine Pei Ling. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literature review explores the rising trend of gadget (or portable electronic device) ownership and usage in the light of technological advancements. The report outlines the communication plans and key strategies used. The effectiveness of the campaign is assessed by process and outcome evaluation, and future recommendations are provided. Bachelor of Communication Studies 2011-06-01T00:45:20Z 2011-06-01T00:45:20Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44290 en Nanyang Technological University 163 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Giam, Zhen Wei.
Goh, Yi Ling.
Koh, Ming Xiu.
Tan, Christine Pei Ling.
Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
description This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literature review explores the rising trend of gadget (or portable electronic device) ownership and usage in the light of technological advancements. The report outlines the communication plans and key strategies used. The effectiveness of the campaign is assessed by process and outcome evaluation, and future recommendations are provided.
author2 Lee Chun Wah
author_facet Lee Chun Wah
Giam, Zhen Wei.
Goh, Yi Ling.
Koh, Ming Xiu.
Tan, Christine Pei Ling.
format Final Year Project
author Giam, Zhen Wei.
Goh, Yi Ling.
Koh, Ming Xiu.
Tan, Christine Pei Ling.
author_sort Giam, Zhen Wei.
title Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
title_short Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
title_full Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
title_fullStr Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
title_full_unstemmed Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
title_sort project gad-savvy : a health communications campaign educating tertiary students in singapore about gadget dependency.
publishDate 2011
url http://hdl.handle.net/10356/44290
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