Understanding consumer’s behaviour through past experience, situation and subjective culture.

• المؤلفون الرئيسيون: Su, Jie Hui., Pooh, Karen Chuan Ling., Tan, Elsa Hin Hui., Tan, Li Ting.
• مؤلفون آخرون: Wan Ching
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Psychology
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44494

This study argues that people’s perception of their culture, personal values, past user experiences and situations of consumption will have an impact on their preference of prestigious brand of goods. Additionally, this study proposed that people’s perception of their culture would have a moderation...